01
Scope the hypothesis.
A call to nail down what you're actually testing: who the user is, what problem you think you're solving, and what evidence would make you confident (or abandon the idea).
validation
From $2,5002–3 weeks
Find out if anyone wants it before you build it.
Most new products fail because they solve problems nobody actually has. I build the smallest possible test of your idea, run it past real users, and come back with a written verdict. Build it, pivot it, or kill it. If kill-it, I'll tell you straight.
§1· Deliverable
What you get.
A small but real test of your idea, run against actual target users, with enough data behind it to make the next decision with confidence. No 40-page pitch deck. A short written report with the numbers, the quotes, and a direct recommendation.
- Starts at
- $2,500
- Timeline
- 2–3 weeks
- Interviews
- 5–10
Bigger or niche audiences may require more runway. Priced per-scope when that's the case.
§2· Process
Four steps to a verdict.
- 02
Build the smallest possible test.
Usually a one-page landing site with a clear value proposition and a capture mechanism (waitlist, pre-order, book a call). Real enough to run traffic at. Minimal enough to ship in a week.
- 03
Run it with real users.
Targeted ads, outreach to potential users, or cold interviews. Collect both behavioral data (what they do) and qualitative data (what they say). Behavioral data wins when they disagree.
- 04
Deliver the verdict.
A written report with the findings, raw user quotes, conversion data, and a direct recommendation: build it, pivot it, or kill it. If kill-it, I'll tell you straight.
§3· Outputs
What you walk away with.
Validation report
Written summary of what the market told us: demand signals, objections, pricing sensitivity, and the specific users who converted versus bounced.
User interviews
5–10 conversations with people in your target audience. Raw transcripts, pattern analysis, and the three or four things they all said.
Conversion data
Landing page metrics: visits, signups, click-throughs, drop-off points. The actual numbers, not a pitch deck version.
Go / no-go recommendation
A clear opinion on whether the idea is worth building, with a short list of pivots to consider if the original framing missed.
§4· Fit
Who it's for. And who it isn't.
Good fit
- Considering a new product or business idea.
- Willing to hear "don't build it" as a valid answer.
- Have a target user group in mind (even if rough).
- Budget for validation before dev, not validation instead of dev.
Not a fit
- Already deep into building and want a sanity check on a finished product (you want a usability audit, not validation).
- Looking for someone to help you pitch investors (this isn't a pitch deck service).
- Need the answer to be yes (then you don't need a test, you need a therapist).
- Have zero concept of who the user might be (start there with a rough sketch first).
Have an idea you're thinking about building? Tell me what it is and who it's for. I'll write back within a day with a scope and a timeline.
Validate an idea