Notes on building software, shipping things, and running a one-person shop. Not a marketing blog.
Not every process needs automation. The ones that do tend to share three traits. Here's how to find yours and what to build first.
Most design-trend lists are vibes-based. Here are the ones backed by real conversion data, and the ones to skip.
Cold emails don't work. I record personalized video audits of prospect funnels instead. Here's the exact process and why it converts.
Most small businesses don't need an app. Here's how to tell if you're one of the few who actually do.
What a dental practice website needs to stop losing patients at the booking step and start winning them back from Google.
Design-to-dev handoff is where most projects leak time and fidelity. Here's the process I use to keep both intact.
Most restaurants don't need a monthly SEO retainer. They need a Google Business Profile that's actually filled out, a site with the right schema, and a review system that runs itself.