Journal.
007 articlesNotes on building software, shipping things, and running a one-person shop. Not a marketing blog.
- 001May 8, 2025Automation · Small Business · Efficiency
The Small-Business Automation Cases That Actually Pay Off
Automation · Small Business · EfficiencyNot every process needs automation. The ones that do tend to share three traits. Here's how to find yours and what to build first.
Read - 002May 15, 2025Web Design · Trends
Web Design Trends for 2025 That Actually Matter
Web Design · TrendsMost design-trend lists are vibes-based. Here are the ones backed by real conversion data, and the ones to skip.
Read - 003March 31, 2026Marketing · Video · Lead Generation
How I Use Video Funnel Audits to Win Clients
Marketing · Video · Lead GenerationCold emails don't work. I record personalized video audits of prospect funnels instead. Here's the exact process and why it converts.
Read - 004March 25, 2025Mobile Apps · Websites · Strategy
Mobile App or Website: Which Does Your Business Actually Need?
Mobile Apps · Websites · StrategyMost small businesses don't need an app. Here's how to tell if you're one of the few who actually do.
Read - 005April 5, 2025Healthcare · Websites · Local SEO
How to Actually Grow a Dental Practice with a Website
Healthcare · Websites · Local SEOWhat a dental practice website needs to stop losing patients at the booking step and start winning them back from Google.
Read - 006April 28, 2025Development · Figma · Process
Figma to Production: How I Turn Designs into Working Software
Development · Figma · ProcessDesign-to-dev handoff is where most projects leak time and fidelity. Here's the process I use to keep both intact.
Read - 007April 15, 2025SEO · Restaurants · Local Business
Local SEO for Restaurants, Without the Agency Theater
SEO · Restaurants · Local BusinessMost restaurants don't need a monthly SEO retainer. They need a Google Business Profile that's actually filled out, a site with the right schema, and a review system that runs itself.
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